Our customers and their communities are at the very heart of our business, as demonstrated by our mission statement: “Changing lives by building affordable, quality homes. Where they are needed, for those that need them most.”
WHO ARE GLEESON CUSTOMERS
c50%
First time Buyer
1/2
Almost half of our buyers could afford to buy on their own
>75% aged 35 or younger
£26K
Median income
We build homes in areas where prices are affordable. A working couple on the National Minimum Wage can afford to buy a home on any Gleeson Homes development.
We believe that, wherever possible, home ownership should include the land on which it is built, and we sell our homes as freehold wherever possible. The only times we sell homes as leasehold is when we do not own the land ourselves, and a peppercorn ground rent is payable on these homes.
Cost of home ownership vs. private renting
Owning a Gleeson home is cheaper than renting.
Mortgage costs are less than the equivalent rental
cost, and with energy costs continuing to increase, the
savings generated from owning an energy-efficient
Gleeson home are significant.
Cost of Gleeson Homes vs. other home builders
Whilst our average selling price increased this year
to £186,400, buying a Gleeson home remains highly
affordable and we continue to meet our requirement
that a couple in full-time employment on the National
Living Wage can afford to buy a home on every one of
our developments.
Additionally, the average selling price of other new build
homes in the North of England and Midlands is 59%
higher than the average selling price of a Gleeson home.
Prices as of February 2023*
In recognition of the work of our essential key workers and armed forces personnel, we offer a contribution of £1,500 towards options and extras to personalise their home.
Introduced during the pandemic of 2020, we still recognise that our key workers play a valuable part in keeping us all safe, fed and healthy all the time.
We build high-quality homes with a front and rear garden and a driveway for parking. We build where people want to live, in the community they grew up in, close to their families, on sites with good transport links and close to areas of employment.
We build in areas of deprivation, in need of regeneration, often where other house builders choose to ignore. Four out of five of our active build sites are in the third most deprived areas of the country. All our homes come with a 2-year Gleeson warranty and a 10-year NHBC BuildMark Warranty or similar.
Gleeson Quality Charter
The Gleeson Quality Charter is our commitment to a quality home and quality service all the way through the buying journey and beyond.
5-star build and service
We believe that low cost should not mean low quality or poor service.
We use third-party inspectors to undertake additional, independent quality checks throughout the build process.
We engage a third-party survey company to undertake independent surveys of all our customers. More than 90% of our customers recommended Gleeson, equivalent to a 5-star rating for housebuilders.
We provide all of our customers with access to MyGleeson, a customer care portal, and have local customer care teams that deal promptly with any issues.
Gleeson was proud to be the first housebuilder to be accredited by the Fair Tax Foundation for our commitment to responsible tax conduct and transparency and can once again proudly announce that we have been awarded the Fair Tax Mark for a third consecutive year.
We help local sports teams, charities, or local community groups in the areas in which we build in providing £1,000 of financial support to a team or local charity every year.
This is to help with things such as a new team kit, travelling to away games or helping a charity to enhance the great work they do within the local community.
We have always worked closely with schools close to our developments and engage with them in many ways, including:
This year we also launched a competition to allow students at a local school to name our development in Egremont, Cumbria.
Pupils at Bookwell Primary were tasked with creating a new name for the 29-plot site, which is adjacent to the school. There were some fantastic entries, but the winning entry was submitted by Joel Pickering, a Year 4 student, who chose “Florence Drive” — inspired by the now defunct Florence Mine, which is now home to an arts centre. Joel was awarded with a personal £50 book token and a £150 of book token for his school library.
