Our business strategy incorporates our objective for growth, together with the environmental, social and governance priorities that are most important to the Group.
Increase the number of new homes built and extend our geographical reach.
Gleeson Homes achieved its medium-term target of selling
2,000 homes per year and intends to continue a highgrowth
trajectory over the medium to long term.
The platform for continued sustainable growth is in place
with a healthy pipeline of sites and a strong regional and
head office management team.
UN SDG 11 – By increasing the number of new homes built we are able to provide access to safe, affordable homes for more people who need them.
UN SDG 8 – As our business grows, we will provide investment, job opportunities, training and skills to more people including apprentices.
Build high-quality, energy-efficient homes to the specification that our customers require.
To be a 5-star housebuilder on all our development sites.
Our customer recommendation score is 90.7%, which puts us in line with the Home Builders Federation 5-star rating.
UN SDG 11 – Our mission is to build high quality homes that provide safe and affordable housing to the people who need them most.
Keep our homes affordable by purchasing land at low cost, managing build costs, sourcing responsibly and building efficiently, using local suppliers and subcontractors where possible.
To ensure that a couple in full-time employment on the National Living Wage can afford to buy a home on any one of our development sites.
A couple working full time on the government’s National Living Wage continue to be able to afford to buy a home on 100% of our active sales sites.
UN SDG 11 – The cost of buying a Gleeson home is less than renting for most buyers and can be as low as £59 per week. This supports target 1 of UN SDG 11 by providing access to
Protect the environment and reduce carbon emissions for the homes that we build and sell.
To reduce our scope 1 and 2 carbon emissions by 30% to less than 1.75 tonnes per home within three years (2020 base year).
Our scope 1 and 2 carbon emissions per home sold reducedby 9% in the year, to 1.86 tonnes of CO2e per home sold. This is a 26% reduction over the last two years. We remain on track to achieve a 30% reduction by 2023.
UN SDG 13 – We set targets to reduce carbon emissions per home sold.
UN SDG 12 – We have committed to increasing the proportion of waste diverted from landfill. We have further initiatives to reduce our impact on the environment, including fuel and water usage, that are currently being developed.
“Safety first, always”.
Everyone who is involved with, or affected by, our business remains free from harm and returns home safe every day.
To attract, retain and develop employees who
share the values, culture and objectives of the Group.
To reduce our health and safety incident rates (“AIIR”) to lower than the industry average.
To maintain our employee engagement score in the upper quartile of all surveyed companies.
Our AIIR rate for the year to 30 June 2021 was 556 versus the industry average of 264. We have not met our target this year, see page 42 for more details.
In our latest engagement survey we scored 89% which puts us in the top quartile of all companies from an independent survey.
UN SDG 8 – Our HomeSafe approach reflects our belief that everyone who is involved in, or affected by, our development work has the right to remain free from harm and return home safe every day.
UN SDG 5 – We are committed to ensuring that all of our employees are treated fairly and equitably.
To sustainably grow our land pipeline, sourcing
land in areas that are in need of regeneration where homes can be built for sale at low cost.
To acquire land at an average cost per plot below 15% of expected selling price in order to keep our homes affordable, targeting land in areas of deprivation and in need of regeneration.
We acquired a further seven sites this year. Of the 71 sites in the portfolio, 3 had the benefit of planning consent or resolution to grant.
UN SDG 15 – Our developments are located in areas where there is a need for regeneration; typically brownfield sites that would otherwise remain derelict or unused. We invest in our sites, creating attractive and well-planned developments with green space and biodiversity.
To source high-quality sites that are well located to deliver attractive residential planning consents for sustainable development.
To obtain more planning permissions in each financial year than sites sold.
We acquired a further ten sites this year with the portfolio increasing by a net three sites. The total portfolio is 71 sites, with six having the benefit of planning consent or resolution to grant.
UN SDG 15 – Gleeson Land invests in its portfolio and works closely with landowners, land agents, local authorities and communities to secure residential planning consents that are sustainable and sensitive to local ecology.