Our business strategy incorporates our objective for growth, together with the environmental, social and governance priorities that are most important to the Group.
Increase the number of new homes built and extend our geographical and customer reach.
To reach 3,000 homes per year over the medium term.
We increased our sales volume from the previous year despite challenging market conditions. We continue to engage with potential partners to extend our routes to market. We signed eight partnership agreements this year, with further deals in the pipeline.
UN SDG 11 – By increasing the number of new homes built we are able to provide access to safe, affordable homes for more people who need them.
UN SDG 8 – As our business grows, we will provide investment, job opportunities, training and skills to more people including apprentices.
Build high-quality, energy-efficient homes to the specification that our customers require.
To be a 5-star housebuilder in all of our regions.
We transitioned to the new HBF scoring criteria and achieved the targeted four-star score for the HBF year. We are currently tracking in line with five-star as at the end of the year, putting us in a good position to achieve five-star for the HBF 2025/26 year.
UN SDG 11 – Our mission is to build high quality homes that provide safe and affordable housing to the people who need them most.
Keep our homes affordable through buying land in the best locations, managing build costs, sourcing responsibly and building efficiently, utilising local suppliers and subcontractors where possible.
To ensure a couple on National Living Wage can afford a home on any one of our developments.
A couple working full time on the National Living Wage are able to buy a home on 100% of our active sales sites.
UN SDG 11 – The cost of buying a Gleeson home is less than renting for most buyers and can be as low as £59 per week. This supports target 1 of UN SDG 11 by providing access to affordable housing.
Protect the environment and reduce carbon emissions for the homes that we build and sell.
To meet our medium-term and net-zero targets across scope 1, 2 and 3 emissions.
We missed our straight-line targets for scope 1 and 2 emissions as a result of delays to grid connections on a number of sites in the year. We are on track to meet our scope 3 targets as we continue to roll out air source heat pumps and other carbon-saving initiatives.
UN SDG 13 – We set targets to reduce carbon emissions per home sold.
UN SDG 12 – We have committed to increasing the proportion of waste diverted from landfill. We have further initiatives to reduce our impact on the environment, including fuel and water usage, that are currently being developed.
Ensure everyone who is involved with, or affected by, our business remains free from harm and returns home safe every day.
Attract, retain and develop employees who share our values, culture and objectives.
To maintain our health and safety accident rate (“AIIR”) at lower than the industry average.
To maintain our employee engagement score in the upper quartile of all surveyed companies.
Our AIIR for the year was 465 (2025: 240) and was above the three-year industry average of 214.
In our latest employee survey we had an engagement score of 85% (2025: 84%), which maintains our position in the top quartile of all companies surveyed.
UN SDG 8 – Our HomeSafe approach reflects our belief that everyone who is involved in, or affected by, our development work has the right to remain free from harm and return home safe every day.
UN SDG 5 – We are committed to ensuring that all of our employees are treated fairly and equitably.
Sustainably grow our land pipeline, sourcing land in areas that are in need of regeneration and where affordable homes can be built.
To acquire sufficient quality sites to support the growth plans of the business.
The average cost per plot of land acquired in the year was below 15% of expected selling price and seven out of ten sites in the land pipeline were brownfield or in areas of deprivation.
UN SDG 15 – Our developments are located in areas where there is a need for regeneration; typically brownfield sites that would otherwise remain derelict or unused. We invest in our sites, creating attractive and well-planned developments with green space and biodiversity.
Secure high-quality new sites that are well located and can deliver attractive sites with planning permission for other developers.
To secure more new sites each financial year than sites sold.
We secured 13 sites in the year and sold five sites.
UN SDG 15 – Gleeson Land invests in its portfolio and works closely with landowners, land agents, local authorities and communities to secure residential planning consents that are sustainable and sensitive to local ecology.